Facebook · Instagram · Advantage+
Reach is cheap. Profitable reach is the job.
Meta campaigns built around your margins, your best-selling products and creative that actually stops the scroll.
Schedule a CallSee the methodSound familiar?
Signs you need Meta Ads.
The method
How my team runs Meta Ads, step by step.
Step 01
Profit audit
We start with your margins, AOV and break-even ROAS, so every target is tied to profit rather than a vanity number.
Step 02
Creative audit
We find which ads are winning, which have fatigued, and which angles and formats your competitors use that you haven’t tested.
Step 03
Tracking fix
Pixel and Conversions API checked end to end, with deduplication, so Meta optimises on real purchases.
Step 04
Simple structure
Prospecting, retargeting and retention, consolidated so the algorithm learns fast instead of competing with itself.
Step 05
Weekly testing
New hooks, formats and offers every week, with clear rules for what earns more budget and what gets switched off.
Step 06
Profit reporting
A weekly report on revenue, contribution margin and new-customer cost, with next week’s actions.
The playbook
Campaign types we build for stores
Advantage+ Shopping
Meta’s automated sales campaigns, fed with strong creative and clean catalogue data.
- Best for scaling proven products
- Existing-customer budget caps
- Creative-led testing
Catalogue (Dynamic) Ads
Show each shopper the exact products they viewed, or similar ones.
- Retargeting viewers and carts
- Cross-sell to past buyers
- Feed and product-set optimisation
Lead & Launch Campaigns
Lead forms and launch campaigns for pre-orders, waitlists and high-ticket products.
- Instant forms to Google Sheets or CRM
- Waitlists and drops
- Lookalike seed building
What we measure
The numbers that decide success.
Every report is built around these, not likes or impressions.
Return on ad spend
Revenue generated for every pound or rupee spent on ads.
Marketing efficiency ratio
Total revenue divided by total ad spend, across every channel.
New-customer cost
The cost of a genuinely new customer, not a returning one.
Click-through rate
How often people click after seeing the ad; a creative health check.
What’s included
Everything in the service.
Best for these niches
Tools and platforms
The work in practice
See how it’s built.
A walkthrough of a real Meta Ads setup, with client data redacted.
FAQs
Straight answers to the questions store owners ask now.
Answers about this service. For contracts, reporting, tracking and the bigger 2026 challenges, see the full FAQ page.
Looking for more answers?
Contracts, ownership, reporting and the big 2026 challenges are all on the FAQ page.
Visit the FAQ pageIt depends on your margins and order value. We set a controlled test budget first, then scale only what pays back.
Yes. My creative team produces statics, video and UGC-style ads, or briefs your designer.
Most accounts show clear direction within 3–4 weeks of structured testing.
Not always. It works best with proven products and enough conversion data; we decide account by account.
Always. Accounts, pixels and data stay in your business manager.
Yes, when creative carries the targeting. We cut costs by testing new hooks weekly, consolidating ad sets and capping spend on existing customers, so budget goes to genuinely new buyers.
Usually missing or duplicated Conversions API events. We fix deduplication and event match quality so Meta optimises on real orders.
Ready to grow your store?
Book a 30-minute call. We’ll look at your Meta Ads setup together, and you’ll leave with three things to fix first.
Schedule a Call