TikTok Ads · Spark Ads · TikTok Shop
Where products go viral, and where they sell.
TikTok ads, Spark Ads and TikTok Shop set up to turn attention into checkout, with creators doing the selling.
Schedule a CallSee the methodSound familiar?
Signs you need TikTok.
The method
How my team runs TikTok, step by step.
Step 01
Trend and audience research
What your buyers watch, which sounds and formats win, and what competitors run.
Step 02
Native creative briefs
Scripts and hooks written for TikTok, not recycled from other platforms.
Step 03
Spark Ads with creators
Boosting real creator posts for social proof and lower costs.
Step 04
TikTok Shop setup
Shop, listings, shipping, samples and offers set up correctly.
Step 05
Affiliate creator programme
Outreach to creators who sell your products on commission.
Step 06
Scale the winners
Weekly testing, with budget moved to proven ads, creators and products.
The playbook
Three ways to sell on TikTok
Ads & Spark Ads
Paid reach using native content and creator posts.
- Hook-first scripts
- Creator whitelisting
- Interest and behaviour targeting
TikTok Shop
In-app checkout with product listings and GMV Max campaigns.
- Listing optimisation
- Free-sample programme
- Shop campaigns
LIVE & Affiliates
Creators and live streams selling on commission.
- Affiliate outreach
- LIVE run-of-show
- Commission strategy
What we measure
The numbers that decide success.
Every report is built around these, not likes or impressions.
Gross merchandise value
Total sales through TikTok Shop, including creator and LIVE sales.
Return on ad spend
Revenue generated for every pound or rupee spent on ads.
Cost per acquisition
What it costs to win one new order or lead.
Click-through rate
How often people click after seeing the ad; a creative health check.
What’s included
Everything in the service.
Best for these niches
Tools and platforms
The work in practice
See how it’s built.
A walkthrough of a real TikTok setup, with client data redacted.
FAQs
Straight answers to the questions store owners ask now.
Answers about this service. For contracts, reporting, tracking and the bigger 2026 challenges, see the full FAQ page.
Looking for more answers?
Contracts, ownership, reporting and the big 2026 challenges are all on the FAQ page.
Visit the FAQ pageIf your product is visual, giftable or easy to demonstrate, usually yes.
No. Creators and UGC can carry the content.
Yes, including listings, shipping and affiliate settings.
TikTok’s automated campaign type for Shop sales, optimised on total GMV.
Winning creatives can show results within days; building a creator base takes 4–8 weeks.
For visual, giftable products, yes. Shop and creator affiliates are where much of TikTok’s buying now happens, and early sellers face less competition.
Usually the content entertains but doesn’t sell. We brief creators on a clear problem, demo and offer, and send traffic to Shop or a fast product page.
Ready to grow your store?
Book a 30-minute call. We’ll look at your TikTok setup together, and you’ll leave with three things to fix first.
Schedule a Call