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Pinterest · Shopping · Idea pins

Reach shoppers while they’re still deciding.

Pinterest campaigns for home, fashion, beauty and lifestyle stores, reaching people who are planning what to buy.

Schedule a CallSee the method
Shopping catalogueKeyword targetingSeasonal planningPinterest API
IMAGE PLACEHOLDER · S-PINTE-011080 × 1080 px (1:1) image, or 16:9 MP4 loop · Pinterest Ads hero visual

Sound familiar?

Signs you need Pinterest Ads.

Your products are visual but you’re not on Pinterest.
Meta and Google costs keep rising.
Seasonal peaks catch you unprepared.
Pins get saves but no sales.

The method

How my team runs Pinterest Ads, step by step.

Step 01

Catalogue sync

Your products connected for shopping ads and rich pins.

Step 02

Keyword and interest targeting

Reaching people searching the ideas you sell.

Step 03

Format choice

Shopping, standard and video pins matched to each product.

Step 04

Seasonal planning

Campaigns launched 45–90 days before people plan.

Step 05

Conversion tracking

Pinterest tag and Conversions API set up correctly.

Step 06

Scale by category

Budget moved to the categories and boards that sell.

IMAGE PLACEHOLDER · S-PINTE-021600 × 1000 px (8:5) · Process visual or redacted screenshot

The playbook

Pinterest campaign types

Shopping ads

Product pins pulled from your catalogue.

  • Feed sync
  • Category campaigns
  • Dynamic retargeting
IMAGE PLACEHOLDER · S-PINTE-031080 × 1080 px (1:1) · Shopping ads example

Standard & video pins

Inspiration-led creative for discovery.

  • Vertical 2:3 creative
  • Lifestyle imagery
  • Idea-led copy
IMAGE PLACEHOLDER · S-PINTE-041080 × 1080 px (1:1) · Standard & video pins example

Seasonal pushes

Planned campaigns for key moments.

  • Weddings and gifting
  • Home refresh seasons
  • Black Friday
IMAGE PLACEHOLDER · S-PINTE-051080 × 1080 px (1:1) · Seasonal pushes example

What we measure

The numbers that decide success.

Every report is built around these, not likes or impressions.

Saves

Pin saves

How often people save your pins for later, a strong buying signal.

CTR

Click-through rate

How often people click after seeing the ad.

ROAS

Return on ad spend

Revenue generated for every unit spent on ads.

CPA

Cost per acquisition

What it costs to win one new order.

What’s included

Everything in the service.

Pinterest tag + API
Catalogue setup
Shopping campaigns
Keyword strategy
Creative sizing and briefs
Seasonal calendar
Weekly optimisation
Monthly report

Best for these niches

Home décorLightingWeddingsFashionBeautyKitchenGifts

Tools and platforms

Pinterest Ads ManagerPinterest APIShopifyCanvaGA4

The work in practice

See how it’s built.

A walkthrough of a real Pinterest Ads setup, with client data redacted.

VIDEO PLACEHOLDER · S-PINTE-V116:9 MP4, 60–120 sec · Screen-recorded walkthrough of a campaign or setup
IMAGE PLACEHOLDER · S-PINTE-071600 × 1000 px (8:5) · Redacted results dashboard

FAQs

Straight answers to the questions store owners ask now.

Answers about this service. For contracts, reporting, tracking and the bigger 2026 challenges, see the full FAQ page.

Looking for more answers?

Contracts, ownership, reporting and the big 2026 challenges are all on the FAQ page.

Visit the FAQ page

Home, décor, fashion, beauty, wedding and gifting stores especially.

CPMs are often lower; results depend on your category.

Usually vertical versions of existing images are enough to start.

Pinterest users plan early; we launch seasonal campaigns 45–90 days ahead.

Pinterest Ads availability varies by country; it works best for UK, EU and US stores.

Yes, for planning-led categories like home, weddings, fashion and beauty, where people search ideas weeks before buying.

Yes, with the Pinterest tag and Conversions API plus a synced catalogue.

No matching questions. See all FAQs →

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Ready to grow your store?

Book a 30-minute call. We’ll look at your Pinterest Ads setup together, and you’ll leave with three things to fix first.

Schedule a Call