Strategic Digital Excellence
Growth systems for Shopify brands
I build and position e-commerce brands for profitable scale across the UK, Pakistan, the Gulf and the US. I lead the strategy; my trained specialist team executes every channel with the same standard.
Brands and organisations I have worked with or delivered projects for
Two decades of turning attention into revenue.
No inflated dashboards. These are moments I can stand behind, each one earned in a different market and a different era of the internet.
Years in digital growth
From SEO and email in 2006 to full-funnel e-commerce growth today.
Sold in 90 days, by email
2012: Pakistani cotton yarn sold to Chinese buyers through outbound email alone.
$700K → $3M in 15 months
2025–26: an e-commerce brand scaled across paid, CRO and retention.*
Industry awards
Alhamra Arts Council (2013), Government of Punjab (2014) and Landmark Developers for my brand Knock Social (2024).
*Client kept confidential by agreement.
Most stores don’t have a traffic problem. They have a system problem.
Ads, SEO, creative and the store itself are usually run by different people with different goals. Growth stalls in the gaps between them.
Spend rises, profit doesn’t
Campaigns chase cheap clicks and platform-reported ROAS while real margin quietly shrinks.
Traffic arrives, buyers leave
Product pages, offers and checkout weren’t built to convert the audience the ads attract.
Data nobody trusts
Broken pixels and missing events mean every decision is part guesswork.
One strategy. Four stages. Every channel pulling the same way.
This is how I take a brand from scattered activity to compounding growth.
Find the real constraint
Before spending another dollar, I audit your store, ad accounts, tracking and unit economics to find what is actually holding growth back.
Outcome → a prioritised growth plan with the highest-leverage fixes first.
- Ad account and funnel audit
- Tracking, pixel and GA4 health check
- Margin, AOV and LTV economics
- Competitor and market review
Give buyers a reason to choose you
I sharpen the brand’s offer, message and story so every ad, page and email says one clear thing to one clear customer.
Outcome → a positioning and creative direction your whole team can use.
- Offer and value proposition
- Brand book and tone of voice
- Creative angles and UGC briefs
- Landing page and product page messaging
Scale demand profitably
My specialist team launches and manages channels in the right order, with budgets tied to margin rather than platform vanity metrics.
Outcome → predictable new-customer growth at a cost you can afford.
- Meta, Google, TikTok and Amazon Ads
- YouTube, Pinterest and affiliate
- Weekly creative testing
- E-commerce SEO for compounding traffic
Make every customer worth more
Growth that lasts comes from conversion and retention. We lift conversion rate, repeat purchase and lifetime value.
Outcome → higher profit from the same traffic, month after month.
- CRO and A/B testing
- Email and SMS flows
- Remarketing
- Monthly reporting and strategy reviews
Everything an e-commerce brand needs to grow, under one strategy.
Pick one channel or the full system. Either way, it’s planned by me and delivered by specialists.
Meta Ads
Facebook and Instagram campaigns built on creative testing and margin-aware scaling.
Explore → AcquisitionGoogle Ads
Search, Shopping and Performance Max that capture buyers already looking for you.
Explore → AcquisitionTikTok Ads
Native, scroll-stopping creative that turns attention into first purchases.
Explore → AcquisitionAmazon Ads
Sponsored Products and Brands managed for profitable marketplace rank.
Explore → AcquisitionYouTube Ads
Video that builds demand and feeds every other channel.
Explore → AcquisitionPinterest Ads
Reach planners and buyers early in their purchase journey.
Explore → AcquisitionAffiliate Marketing
Partner programmes where you pay only for results.
Explore → ConversionConversion Rate Optimisation
Turn more existing visitors into customers with structured testing.
Explore → ConversionAd Creative & UGC
Hooks, angles and UGC that keep performance fresh.
Explore → RetentionEmail & SMS
Flows and campaigns that lift repeat purchase and lifetime value.
Explore → RetentionRemarketing
Bring back the shoppers who almost bought.
Explore → FoundationsE-commerce SEO
Product and collection SEO that compounds traffic over time.
Explore → FoundationsAnalytics & Tracking
GA4, pixels and server-side events you can trust.
Explore → FoundationsBrand Book
Positioning, voice and visual rules that keep every touchpoint consistent.
Explore → Store buildShopify Development
Fast, conversion-led Shopify stores and theme improvements.
Explore → Store buildWooCommerce Development
Flexible WordPress stores built for speed and scale.
Explore → Store buildAdobe Commerce & Magento Development
Enterprise catalogues, performance and complex B2B needs.
Explore →The thinking of a strategist. The output of a full team.
You don’t get passed to a junior after the sales call. I personally own your brand’s strategy and positioning, and I lead a trained specialist for every niche.
Strategy stays with meI set direction, priorities and budgets, and review the work every week.
Specialists executeEach channel is run by someone who does only that, every day.
One report, one truthAll channels measured against the same business goal: profitable growth.
Built over 20 years, one milestone at a time.
Tap through the years.
Three questions. A clear first step.
Tell me where your brand is today and I’ll show you where I’d start.
Answer the questions to see where I’d start.
Every engagement begins with understanding, not a sales script.
Real brands. Real problems. Real growth.
Full case studies are being prepared with client approval.
ATOM Group
Growth consultancy across ATOM LED, UK LED Lights, House of LEDs and Glow LEDs since 2025: account structure, campaign strategy and store improvements across four brands.
$700K to $3M in 15 months
A full-funnel programme across paid acquisition, conversion and retention that took an e-commerce brand past the $3M mark.
Marriott & Four Points by Sheraton
2026 campaigns for two of Lahore’s leading hotel brands, including lead generation for banquets and events.
Begin with an audit. Grow with a partner.
Fully credited to your first month if we work together.
- Ad account, funnel and tracking review
- Store and conversion analysis
- A prioritised 90-day growth plan
Priced in USD, GBP, EUR and AED. Quarterly billing saves 10%.
View full pricing →Who is this for?
E-commerce brands on Shopify, WooCommerce or Adobe Commerce / Magento that want profitable, sustained growth, whether you’re launching or already doing seven figures. I work with brands in the UK, Pakistan, the Gulf and the US.
Will I actually work with Waqas?
Yes. I personally own your strategy, positioning and priorities, and I review performance with you. A trained specialist team executes each channel under my direction.
Where do we start?
Usually with the $697 Growth Audit. It shows exactly where growth is leaking and what to fix first, and the fee is credited to your first month if we continue.
Do you only run ads?
No. Ads are one part of the system. We also handle conversion, creative, SEO, email and SMS, tracking and store development so every part pulls in the same direction.
Growth notes, campaigns and the work behind them.
Short, practical takes on e-commerce growth, paid media and building brands, posted as I work.
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Your brand deserves a strategy, not just more ads.
A 20-minute call to understand your goals, and an honest view on whether I can help.
36-A Nishtar Commercial, Sector E Violet Block, Bahria Town, Lahore 53720