Growth that still looks good on the P&L.
You already have traffic, campaigns and suppliers. What is usually missing is one person who looks at all of it through the margin. I find where profit leaks between the ad, the product page and the second order — and my team fixes it.
In short: Waqas Ahmed Qureshi is a Lahore-based e-commerce growth strategist working with established UK online stores. He leads the strategy and his specialist team runs advertising, conversion and retention work, so one person is accountable for growth measured against margin, not just revenue.
Most UK founders I meet don’t need more activity.
They have an agency for ads, a freelancer for email, a developer on retainer and a monthly report from each. Everyone is busy. Revenue is up. And yet the margin hasn’t moved, and nobody can say exactly why.
My job is to be the person who can. I look at the whole chain — the click, the product page, the delivery promise, the first order and the second — and decide what matters most this quarter. Then my team does the work, and you get a report that ends in a decision, not a dashboard.
— Waqas
Five things we design every UK plan around.
Margin over volume
A cheaper click that brings a discount-hunting, one-time buyer can grow revenue and shrink profit. We plan against contribution, not ROAS alone.
A clear delivery promise
UK shoppers are used to fast, tracked delivery. A vague dispatch time on the product page costs orders before checkout ever loads.
Honest returns
Distance buyers have a 14-day right to cancel. Brands that explain returns clearly tend to convert better, not worse.
Proof that is checkable
Independent reviews and real product detail do more for a sceptical British buyer than any headline claim.
One accountable owner
Agencies optimise their own channel. Someone has to own the whole journey — that is the role I take.
Where is your growth actually constrained?
Six quick questions. You get a preliminary read straight away — no email required.
What frustrates you most right now?
Roughly what do you spend on ads each month?
Who runs your advertising today?
How has revenue moved over the last 12 months?
What share of orders come from returning customers?
How confident are you in your conversion tracking?
Four kinds of UK brand I work with.
Choose the one closest to yours — the plan changes with it.
Selling well, growing slowly
You have product-market fit and loyal customers, but growth has flattened and acquisition costs keep creeping up.
The answer is rarely more spend. It is usually a sharper offer, better product pages and a retention engine that makes each customer worth more.
Moving customers to your own store
Marketplaces brought volume, but the customer belongs to the platform and the fees keep rising.
We build your own store into a destination: product pages that answer what Amazon answered, and ads that bring new buyers in at a sensible cost.
Several stores, one team
Multiple storefronts mean duplicated effort, competing campaigns and reports nobody can compare.
I set one growth framework across the group, so each store keeps its own audience while learnings and budgets move to wherever they work hardest.
High value, longer decisions
When orders are considered purchases, discounting damages the brand and cheap traffic rarely converts.
We build the case for the product instead: craftsmanship in the creative, detail on the page, and nurture flows for people who need time to decide.
Plan the year, not just the month.
The big UK trading moments are predictable. The brands that win them test their creative weeks before.
- JanuarySales & resets
Clearance traffic is cheap; use it to build your email list, not just shift stock.
- February – MarchValentine’s & Mothering Sunday
Two gifting peaks close together. Delivery cut-off dates sell.
- SpringEaster & new season
A natural point to refresh creative and product pages.
- SummerThe quiet test window
Lower competition: the best time to run conversion tests.
- NovemberBlack Friday & Cyber Monday
Decide your margin floor before you decide your discount.
- DecemberChristmas & Boxing Day
Last-order dates drive urgency honestly; Boxing Day restarts the cycle.
Planning note: we work backwards from each peak — creative tested six to eight weeks ahead, offers agreed against margin, and stock and courier capacity confirmed before budgets rise.
“I would rather tell you where your margin is leaking than show you a prettier report.”— Waqas, on how he works
Consultant to ATOM Group, UK
Advising the group behind ATOM LED, UK LED Lights, House of LEDs and Glow LEDs since August 2025 on paid media and store improvements across four UK stores.
Named as a working relationship only. Performance data stays confidential.
Measured twice, then built.
A 30-minute call on your store, your numbers and where you think growth is stuck.
Tracking checked against real orders; margin mapped across ads, store and retention.
A short list of what to fix first — and what to stop doing.
My team builds, tests and reports monthly, with every report ending in a decision.
Choose the first step that suits you.
A conversation
- Video call at a UK-friendly time
- Your store reviewed beforehand
- An honest view, no pitch
Growth Audit & 90-Day Roadmap
- Ads and tracking audit
- Store, funnel and product-page review
- Competitor ad intelligence
- Prioritised 90-day roadmap with live call
- 100% credited to your first month
Monthly partnership
- Launch £1,200 · Scale £2,400
- Partner £4,400
- Ad spend paid directly to platforms
- 3-month start, then monthly
Straight answers.
Do you replace my current agency?
Not necessarily. Some clients keep their channel agency and use me to set priorities and hold the whole journey to account. Others move channels to my team. We decide together after the first call.
Do I need to be on Shopify?
No. My team works with Shopify, WooCommerce and Adobe Commerce / Magento.
How do UK hours work with a team in Lahore?
Lahore is four to five hours ahead, so your working day overlaps our afternoon and evening. Pick a call time on the booking calendar and it shows in UK time.
Who owns the ad accounts and data?
You do. Everything stays in your name; we are given access, never ownership.
What does a monthly report look like?
Short. What we changed, why, what happened, and the decision we recommend next. No 40-slide decks.
Is there a lock-in?
A 3-month starting term, then month to month. Enough time to test properly, no long contract.
Tell me where growth is stalling.
Three short steps. I read each inquiry myself and reply within one working day.
Prefer to talk first? Message me on WhatsApp.
Your inquiry is ready in WhatsApp
Press send in WhatsApp to deliver it. Once it arrives, I will review your store and reply personally within one working day.
What happens next: I look at your store before replying, then suggest a time for a 30-minute call to talk through your growth priorities.
If WhatsApp did not open, use the button above, or message +92 334 2988886 directly.