Insights
Practical E-commerce Growth Insights
Clear, evidence-led guides on paid media, tracking, conversion and retention for Shopify, WooCommerce and Magento brands. Worked examples, honest limits, no fluff.
What we cover
Paid media economicsBreak-even ROAS, MER, CAC payback, budget scaling
Measurement & trackingConversion values, GA4, server-side events
Conversion rate optimisationProduct pages, checkout friction, testing
RetentionEmail and SMS flows that earn repeat orders
E-commerce SEOCollections, product pages, technical health
Platform decisionsShopify, WooCommerce and Magento trade-offs
Want this applied to your store?
My team and I review tracking, margins and campaign targets as part of a Growth Audit.