Turn interest into orders — and orders into regulars.
Australians will happily pay for good products. They just won’t wait, guess or chase. If the delivery date is vague, the returns policy hidden or the checkout clunky on a phone, they’re gone. I find the step where your customers drop away, and my team fixes it — from the first click to the second order.
In short: Waqas Ahmed Qureshi is a Lahore-based e-commerce growth strategist who helps Australian online brands convert more of the traffic they already pay for. His team reviews and improves the full path from ad click to product page, checkout and repeat order. The Growth Audit is $697, billed in USD.
Most Australian stores I review aren’t short of visitors.
They’re short of answers on the page. How long will it take to get to Perth? What does shipping cost before I hit checkout? Can I send it back if it doesn’t fit? When a shopper has to hunt for those answers, the tab closes.
The fix is rarely more traffic. It’s a clearer product page, an honest delivery promise and a follow-up after the first order that brings people back. That’s the work I lead, and my team carries it through.
— Waqas
Five things we design every plan around.
A delivery promise across a continent
Delivery to Perth or Darwin isn’t delivery to Sydney. Show realistic times by location on the product page.
Pay-later, done well
Buy-now-pay-later took off in Australia. Whether it lifts your conversion is something we test, not assume.
A calendar upside down
Christmas is a summer sale and EOFY lands in June. Creative and stock plans follow the Australian seasons.
Clear rights, clearly stated
Consumer guarantees are strong here. Explaining returns plainly builds confidence rather than costing sales.
The second order
With a smaller market, lifetime value matters. Post-purchase flows turn first orders into regulars.
Pick your focus. The journey shows where we would work.
Budget follows margin and stock, not just best-sellers.
Clear delivery and price signals in the ad reduce bounce on arrival.
New customers, past visitors and existing buyers each get their own message.
Estimated delivery times and shipping cost shown before the add to cart, not discovered at checkout.
Answers to the top buying questions where the decision happens.
Fewer fields, express payment options and no late surprises.
Order and delivery updates that build trust in the first order.
Emails sent when customers are likely to need the product again.
Reaching customers before they forget you, without blanket discounts.
Seasons flipped, peaks predictable.
Plan around Australia’s own calendar — not a copy of the northern one.
- FebruaryValentine’s
The year’s first gifting peak, in the middle of summer.
- MayMother’s Day
A major gifting moment; delivery cut-offs sell.
- JuneEOFY sales
End of financial year: a big discount event, in winter.
- NovemberClick Frenzy & Black Friday
Back-to-back sales events; set margin floors early.
- DecemberSummer Christmas
Gifting meets summer: beach, outdoor and entertaining themes.
- 26 DecemberBoxing Day
Sales restart the cycle while shoppers are on holiday.
Planning note: we test creative six to eight weeks before each peak, and confirm courier capacity and last-order dates by state before budgets rise.
From first click to first name basis.
A 30-minute call on your store, your customers and where they drop away.
The full journey checked on a phone: ad, product page, checkout, post-purchase.
My team improves the weakest step first — delivery clarity, checkout, flows.
Seasonal planning and retention, with a monthly decision on what’s next.
Choose the first step that suits you.
A conversation
- Video call at an Australian-friendly time
- Your store reviewed beforehand
- An honest view, no pitch
Growth Audit & 90-Day Roadmap
- Ads and tracking audit
- Product page and mobile checkout review
- Delivery and returns messaging check
- Prioritised 90-day roadmap with live call
- Credited 100% to your first month
Monthly partnership
- Launch $1,500 · Scale $3,000
- Partner $5,500
- Ad spend paid directly to platforms
- 3-month start, then monthly
Straight answers.
Do you work in Australian hours?
Lahore is five to six hours behind the east coast, so your afternoon overlaps our morning. The booking calendar shows times in your own zone.
Is the audit worth it if my ads already perform?
Often more so. If acquisition is healthy, the biggest gains are usually on the product page, at checkout or after the first order.
Do you set up email and SMS flows?
Yes. Core flows are part of Scale; full retention strategy is part of Partner.
Should we offer Afterpay or another pay-later option?
It depends on your category and order value. We look at your data and test it rather than assume.
Can I pay in Australian dollars?
Fees are billed in USD.
Find the step where customers drop away.
Prefer to talk before buying the audit? Send this short inquiry and I will reply within one working day.
Prefer to talk first? Message me on WhatsApp.
Your inquiry is ready in WhatsApp
Press send in WhatsApp to deliver it. Once it arrives, I will review your store and reply personally within one working day.
What happens next: I review your store journey, then suggest a 30-minute call or recommend going straight to the audit.
If WhatsApp did not open, use the button above, or message +92 334 2988886 directly.