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GA4 · GTM · Server-side · Dashboards

If you can’t measure it, you can’t scale it.

Tracking, attribution and dashboards that show what really drives orders and profit.

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GA4Tag ManagerServer-side trackingProfit dashboard
IMAGE PLACEHOLDER · S-ANALY-011080 × 1080 px (1:1) image, or 16:9 MP4 loop · Analytics & Tracking hero visual

Sound familiar?

Signs you need tracking.

Every platform claims the same sale.
GA4 numbers don’t match Shopify.
You don’t know your real profit per order.
Ad blockers and iOS have broken tracking.

The method

How my team runs tracking, step by step.

Step 01

Tracking audit

What’s firing, what’s missing, what’s double-counted.

Step 02

GA4 + Tag Manager rebuild

Clean, documented e-commerce tracking.

Step 03

Server-side and Conversions APIs

Meta, Google and TikTok receiving accurate data.

Step 04

Attribution setup

A fair view of which channels drive sales.

Step 05

Profit dashboard

Revenue, ad spend and margin in one place.

Step 06

Weekly review

Insights and actions, not just numbers.

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The playbook

The measurement stack

Collection

Getting accurate data in.

  • GA4 e-commerce events
  • Tag Manager
  • Server-side tagging
IMAGE PLACEHOLDER · S-ANALY-031080 × 1080 px (1:1) · Collection example

Platforms

Feeding ad algorithms properly.

  • Meta CAPI
  • Google enhanced conversions
  • TikTok Events API
IMAGE PLACEHOLDER · S-ANALY-041080 × 1080 px (1:1) · Platforms example

Reporting

Turning data into decisions.

  • Looker Studio dashboard
  • Profit and MER view
  • Weekly insights
IMAGE PLACEHOLDER · S-ANALY-051080 × 1080 px (1:1) · Reporting example

What we measure

The numbers that decide success.

Every report is built around these, not likes or impressions.

Match rate

Tracking accuracy

How closely platform data matches real orders.

MER

Marketing efficiency ratio

Total revenue divided by total ad spend.

CM

Contribution margin

Profit left after product, shipping and ad costs.

LTV

Customer lifetime value

Total revenue a customer brings over time.

What’s included

Everything in the service.

Tracking audit
GA4 setup
Google Tag Manager
Meta CAPI and TikTok Events API
Server-side tracking
Enhanced conversions
Looker Studio dashboard
Weekly report

Best for these niches

All e-commerce storesMulti-store groupsHigh ad spendersB2B stores

Tools and platforms

GA4Google Tag ManagerStape / server GTMLooker StudioShopifyBigQuery

The work in practice

See how it’s built.

A walkthrough of a real tracking setup, with client data redacted.

VIDEO PLACEHOLDER · S-ANALY-V116:9 MP4, 60–120 sec · Screen-recorded walkthrough of a campaign or setup
IMAGE PLACEHOLDER · S-ANALY-071600 × 1000 px (8:5) · Redacted results dashboard

FAQs

Straight answers to the questions store owners ask now.

Answers about this service. For contracts, reporting, tracking and the bigger 2026 challenges, see the full FAQ page.

Looking for more answers?

Contracts, ownership, reporting and the big 2026 challenges are all on the FAQ page.

Visit the FAQ page

Yes, most projects start with an audit and fix.

Sending conversion data from a server so ad blockers and browsers don’t lose it.

Yes, that’s the point of the profit dashboard.

Yes, tracking is set up with consent mode.

Usually 1–3 weeks.

If you advertise to UK or EU visitors, yes. Without it, Google can’t model lost conversions properly.

For stores spending meaningfully on ads, usually yes. It recovers lost conversions and improves ad optimisation.

No matching questions. See all FAQs →

Related services

Google AdsSearch, Shopping and Performance Max.Meta AdsProfitable reach on Facebook and Instagram.Conversion Rate OptimisationMore orders from the same traffic.

Ready to grow your store?

Book a 30-minute call. We’ll look at your tracking setup together, and you’ll leave with three things to fix first.

Schedule a Call