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Meta · Google · TikTok retargeting

Most visitors won’t buy on day one. Bring them back.

Follow-up ads that win back browsers and cart abandoners across Meta, Google and TikTok.

Schedule a CallSee the method
Dynamic product adsCart recoveryFrequency capsCross-sell
IMAGE PLACEHOLDER · S-REMAR-011080 × 1080 px (1:1) image, or 16:9 MP4 loop · Remarketing hero visual

Sound familiar?

Signs you need remarketing.

Visitors leave and never come back.
No dynamic product ads running.
Retargeting shows the same ad for weeks.
Past buyers never see your new products.

The method

How my team runs remarketing, step by step.

Step 01

Audience map

Viewers, cart abandoners and buyers separated by recency.

Step 02

Dynamic product ads

Shoppers see the exact products they viewed.

Step 03

Cart sequences

Timed reminders with the right message and offer.

Step 04

Frequency caps

Visible, never annoying.

Step 05

Cross-sell to buyers

Next-best products for existing customers.

Step 06

Incrementality checks

Proof that remarketing adds sales, not just credit.

IMAGE PLACEHOLDER · S-REMAR-021600 × 1000 px (8:5) · Process visual or redacted screenshot

The playbook

Where we retarget

Meta

Facebook and Instagram dynamic ads.

  • Catalogue retargeting
  • Video viewer audiences
  • Customer lists
IMAGE PLACEHOLDER · S-REMAR-031080 × 1080 px (1:1) · Meta example

Google

Display, YouTube and PMax remarketing.

  • Dynamic display
  • YouTube viewers
  • Search remarketing
IMAGE PLACEHOLDER · S-REMAR-041080 × 1080 px (1:1) · Google example

TikTok

Retargeting engaged viewers and visitors.

  • Video viewers
  • Site visitors
  • Shop browsers
IMAGE PLACEHOLDER · S-REMAR-051080 × 1080 px (1:1) · TikTok example

What we measure

The numbers that decide success.

Every report is built around these, not likes or impressions.

Recovery

Cart recovery rate

The share of abandoned carts won back.

ROAS

Return on ad spend

Revenue for every unit spent on ads.

Frequency

Ad frequency

How often one person sees your ads; kept healthy, not annoying.

Incremental

Incremental sales

Sales that would not have happened without the campaign.

What’s included

Everything in the service.

Audience strategy
Meta remarketing
Google and Display remarketing
TikTok retargeting
Dynamic catalogue ads
Cart recovery
Cross-sell campaigns
Monthly report

Best for these niches

FashionHome & lightingElectronicsBeautyFurniture

Tools and platforms

Meta AdsGoogle AdsTikTok AdsKlaviyoGA4

The work in practice

See how it’s built.

A walkthrough of a real remarketing setup, with client data redacted.

VIDEO PLACEHOLDER · S-REMAR-V116:9 MP4, 60–120 sec · Screen-recorded walkthrough of a campaign or setup
IMAGE PLACEHOLDER · S-REMAR-071600 × 1000 px (8:5) · Redacted results dashboard

FAQs

Straight answers to the questions store owners ask now.

Answers about this service. For contracts, reporting, tracking and the bigger 2026 challenges, see the full FAQ page.

Looking for more answers?

Contracts, ownership, reporting and the big 2026 challenges are all on the FAQ page.

Visit the FAQ page

A few thousand monthly visitors is enough to start.

Yes, using Conversions APIs and first-party data.

Usually it’s the most cost-efficient spend in an account.

We cap frequency so ads stay helpful, not annoying.

We coordinate both so customers get one joined-up journey.

We rebuild audiences with Conversions APIs, customer lists and engaged-viewer audiences.

Sometimes. We run holdout checks to measure the sales it truly adds.

No matching questions. See all FAQs →

Related services

Email & SMSYour most profitable channel.Meta AdsProfitable reach on Facebook and Instagram.Google AdsSearch, Shopping and Performance Max.

Ready to grow your store?

Book a 30-minute call. We’ll look at your remarketing setup together, and you’ll leave with three things to fix first.

Schedule a Call