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Creative strategy · UGC · AI video

Creative is the new targeting.

Ad creative and user-generated content designed to stop the scroll and sell the product, produced at the pace platforms demand.

Schedule a CallSee the method
Monthly batchesUGC creatorsAI videoEvery placement size
IMAGE PLACEHOLDER · S-AD-011080 × 1080 px (1:1) image, or 16:9 MP4 loop · Ad Creative & UGC hero visual

Sound familiar?

Signs you need ad creative.

The same ads have run for months.
Costs rise every time you scale.
You don’t have creators or a content pipeline.
Your ads look polished but don’t sell.

The method

How my team runs ad creative, step by step.

Step 01

Winning-ad research

We study what works in your niche, using ad libraries and your own data.

Step 02

Angles and hooks

Clear messages for each buyer type and stage.

Step 03

Statics, carousels, video

Every format for every placement.

Step 04

UGC creators

Real customers and creators showing your product.

Step 05

AI-assisted variations

More versions, faster, for testing.

Step 06

Test, learn, iterate

Winners scaled, losers replaced weekly.

IMAGE PLACEHOLDER · S-AD-021600 × 1000 px (8:5) · Process visual or redacted screenshot

The playbook

Creative formats we produce

Static & carousel

Fast to make, fast to test.

  • Offer-led statics
  • Comparison and before/after
  • Review graphics
IMAGE PLACEHOLDER · S-AD-031080 × 1080 px (1:1) · Static & carousel example

UGC video

Creator-style content that feels native.

  • Unboxing and demos
  • Testimonials
  • Problem–solution scripts
IMAGE PLACEHOLDER · S-AD-041080 × 1080 px (1:1) · UGC video example

AI video

AI-generated product videos and variations.

  • Product animations
  • Scene variations
  • Rapid hook testing
IMAGE PLACEHOLDER · S-AD-051080 × 1080 px (1:1) · AI video example

What we measure

The numbers that decide success.

Every report is built around these, not likes or impressions.

Hook rate

3-second view rate

The share of viewers who stop scrolling in the first seconds.

Thumb-stop

Scroll-stop ratio

How well a creative earns attention in the feed.

CTR

Click-through rate

How often people click after seeing the ad.

CPA

Cost per acquisition

What it costs to win one new order.

What’s included

Everything in the service.

Creative strategy
Monthly creative batch
UGC creator sourcing
Scripts and briefs
AI video production
All placement sizes
Hook library
Creative performance report

Best for these niches

BeautyFashionHome & lightingFoodFitnessGadgets

Tools and platforms

Meta Ad LibraryTikTok Creative CenterCapCutCanvaGoogle FlowFigma

The work in practice

See how it’s built.

A walkthrough of a real ad creative setup, with client data redacted.

VIDEO PLACEHOLDER · S-AD-V116:9 MP4, 60–120 sec · Screen-recorded walkthrough of a campaign or setup
IMAGE PLACEHOLDER · S-AD-071600 × 1000 px (8:5) · Redacted results dashboard

FAQs

Straight answers to the questions store owners ask now.

Answers about this service. For contracts, reporting, tracking and the bigger 2026 challenges, see the full FAQ page.

Looking for more answers?

Contracts, ownership, reporting and the big 2026 challenges are all on the FAQ page.

Visit the FAQ page

Typically 12–30, depending on spend.

Yes, my team sources and briefs them.

Yes, AI video is part of our production toolkit.

You do, with usage rights agreed with creators.

Yes, we can brief your in-house team.

Most stores need fresh concepts every 1–2 weeks. We plan monthly batches and use AI-assisted variations to keep up.

Yes, when it’s on-brand and honest. We use it for variations and product scenes, while keeping real customer content at the core.

No matching questions. See all FAQs →

Ready to grow your store?

Book a 30-minute call. We’ll look at your ad creative setup together, and you’ll leave with three things to fix first.

Schedule a Call