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CRO · UX · A/B testing

Double the traffic, or double the conversion rate. One is cheaper.

Research, fixes and testing that turn more of your existing visitors into customers.

Schedule a CallSee the method
HeatmapsCheckout auditA/B testingSpeed fixes
IMAGE PLACEHOLDER · S-CRO-011080 × 1080 px (1:1) image, or 16:9 MP4 loop · Conversion Rate Optimisation hero visual

Sound familiar?

Signs you need CRO.

Traffic is growing but sales aren’t.
Lots of add-to-carts, few checkouts.
Mobile converts far worse than desktop.
Product pages look like a catalogue, not a sales page.

The method

How my team runs CRO, step by step.

Step 01

Analytics and heatmaps

Session recordings and funnels show exactly where shoppers drop off.

Step 02

Cart and checkout audit

Friction, surprise costs and missing trust signals removed.

Step 03

Product page upgrades

Clearer images, copy, reviews, bundles and offers.

Step 04

Speed and mobile fixes

Faster pages, especially on phones.

Step 05

A/B testing

Changes tested against a control, not guessed.

Step 06

Roll out winners

Proven improvements made permanent and documented.

IMAGE PLACEHOLDER · S-CRO-021600 × 1000 px (8:5) · Process visual or redacted screenshot

The playbook

Where conversions are won

Product pages

Where most buying decisions happen.

  • Benefit-led copy
  • Reviews and UGC
  • Bundles and upsells
IMAGE PLACEHOLDER · S-CRO-031080 × 1080 px (1:1) · Product pages example

Cart & checkout

Where most sales are lost.

  • Shipping clarity
  • Express payments
  • Trust badges
IMAGE PLACEHOLDER · S-CRO-041080 × 1080 px (1:1) · Cart & checkout example

Speed & mobile

Where most traffic lives.

  • Core Web Vitals
  • Image optimisation
  • Thumb-friendly design
IMAGE PLACEHOLDER · S-CRO-051080 × 1080 px (1:1) · Speed & mobile example

What we measure

The numbers that decide success.

Every report is built around these, not likes or impressions.

CVR

Conversion rate

The share of visitors who place an order.

RPV

Revenue per visitor

Conversion rate and AOV combined into one number.

AOV

Average order value

The average basket size.

Cart rate

Add-to-cart rate

How many product-page visitors add to cart.

What’s included

Everything in the service.

CRO audit
Heatmaps and recordings
Funnel analysis
Test roadmap
Product page redesign
Checkout optimisation
Speed improvements
Monthly test report

Best for these niches

FashionBeautyHomeElectronicsFood & drinkLighting

Tools and platforms

Microsoft ClarityHotjarGA4ShopifyGoogle PageSpeedConvert / VWO

The work in practice

See how it’s built.

A walkthrough of a real CRO setup, with client data redacted.

VIDEO PLACEHOLDER · S-CRO-V116:9 MP4, 60–120 sec · Screen-recorded walkthrough of a campaign or setup
IMAGE PLACEHOLDER · S-CRO-071600 × 1000 px (8:5) · Redacted results dashboard

FAQs

Straight answers to the questions store owners ask now.

Answers about this service. For contracts, reporting, tracking and the bigger 2026 challenges, see the full FAQ page.

Looking for more answers?

Contracts, ownership, reporting and the big 2026 challenges are all on the FAQ page.

Visit the FAQ page

Around 10,000 monthly visitors for proper A/B tests; below that we make evidence-based fixes.

Shopify, WooCommerce and Magento.

Quick fixes show within weeks; tests take 2–4 weeks each.

Only where data says it will help; most wins are focused changes.

No honest CRO specialist can, but every test is measured.

Often yes. A higher conversion rate lowers cost per order on every channel at once.

Faster pages, clearer product images, express checkout and visible delivery costs usually make the biggest difference.

No matching questions. See all FAQs →

Related services

Analytics & TrackingKnow exactly what’s working.E-commerce SEOTraffic you don’t pay for.Email & SMSYour most profitable channel.

Ready to grow your store?

Book a 30-minute call. We’ll look at your CRO setup together, and you’ll leave with three things to fix first.

Schedule a Call