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YouTube · Shorts · Demand Gen · CTV

Turn viewers into customers, not just views.

Video campaigns that build demand for your store and feed your search and shopping sales.

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In-streamShortsDemand GenConnected TV
IMAGE PLACEHOLDER · S-YOUTU-011080 × 1080 px (1:1) image, or 16:9 MP4 loop · YouTube Ads hero visual

Sound familiar?

Signs you need YouTube Ads.

You’ve run video ads but can’t see sales.
Search demand for your brand isn’t growing.
You have product video sitting unused.
Meta costs are rising and you need new reach.

The method

How my team runs YouTube Ads, step by step.

Step 01

Hook-first creative plan

The first five seconds planned before anything else.

Step 02

Audience layering

Custom intent, customer lists and lookalikes combined.

Step 03

Video sequencing

Viewers see the right message in the right order.

Step 04

Demand Gen campaigns

YouTube, Discover and Gmail placements working together.

Step 05

Search-lift tracking

We measure the branded searches and sales video creates.

Step 06

Retarget engaged viewers

People who watched get a direct offer.

IMAGE PLACEHOLDER · S-YOUTU-021600 × 1000 px (8:5) · Process visual or redacted screenshot

The playbook

Video formats we use

In-stream & In-feed

Skippable ads before videos and in search results.

  • 6–30 second cuts
  • Product demos
  • Offer end-cards
IMAGE PLACEHOLDER · S-YOUTU-031080 × 1080 px (1:1) · In-stream & In-feed example

YouTube Shorts

Vertical ads in the Shorts feed.

  • Repurposed TikTok/Reels
  • Creator-style edits
  • Product lists
IMAGE PLACEHOLDER · S-YOUTU-041080 × 1080 px (1:1) · YouTube Shorts example

Connected TV

Ads on smart TVs and streaming apps.

  • Premium reach
  • Brand storytelling
  • Household targeting
IMAGE PLACEHOLDER · S-YOUTU-051080 × 1080 px (1:1) · Connected TV example

What we measure

The numbers that decide success.

Every report is built around these, not likes or impressions.

VTR

View-through rate

How many viewers watch long enough for the message to land.

Search lift

Branded search lift

The increase in people searching your brand after seeing video ads.

CPA

Cost per acquisition

What it costs to win one new order or lead.

ROAS

Return on ad spend

Revenue generated for every pound or rupee spent on ads.

What’s included

Everything in the service.

Creative strategy
In-stream and in-feed
Shorts campaigns
Demand Gen
AI-assisted video production
Viewer remarketing
Brand-lift reporting
Weekly report

Best for these niches

Home & lightingElectronicsFitnessEducationFashionAutomotive

Tools and platforms

Google AdsYouTube StudioGA4Google Flow / AI videoLooker Studio

The work in practice

See how it’s built.

A walkthrough of a real YouTube Ads setup, with client data redacted.

VIDEO PLACEHOLDER · S-YOUTU-V116:9 MP4, 60–120 sec · Screen-recorded walkthrough of a campaign or setup
IMAGE PLACEHOLDER · S-YOUTU-071600 × 1000 px (8:5) · Redacted results dashboard

FAQs

Straight answers to the questions store owners ask now.

Answers about this service. For contracts, reporting, tracking and the bigger 2026 challenges, see the full FAQ page.

Looking for more answers?

Contracts, ownership, reporting and the big 2026 challenges are all on the FAQ page.

Visit the FAQ page

No. Product footage, motion graphics and AI video all work well.

Engaged views, search lift and the sales that follow.

Usually 6–30 seconds.

Yes, including AI-generated product videos.

Usually later, once search and social are profitable.

Yes. Demand Gen and Shorts work on modest budgets, especially when retargeting viewers and repurposing short-form video.

We track branded search lift, view-through conversions and retargeting sales, not just views.

No matching questions. See all FAQs →

Related services

Google AdsSearch, Shopping and Performance Max.Ad Creative & UGCCreative that stops the scroll.RemarketingBring back browsers and carts.

Ready to grow your store?

Book a 30-minute call. We’ll look at your YouTube Ads setup together, and you’ll leave with three things to fix first.

Schedule a Call