Search · Shopping · Performance Max
Be the store they find when they’re ready to buy.
Search, Shopping and Performance Max campaigns that turn buying intent into orders, structured around your margins.
Schedule a CallSee the methodSound familiar?
Signs you need Google Ads.
The method
How my team runs Google Ads, step by step.
Step 01
Account and feed audit
Campaigns, search terms and your product feed reviewed to find wasted spend and missing opportunities.
Step 02
Merchant Center fixes
Disapprovals, missing attributes and weak titles fixed so every product can show.
Step 03
Margin-based structure
Campaigns split by best-sellers, margin and category, so budget goes where it earns most.
Step 04
Brand vs non-brand
Brand searches separated from new demand, so you can see real growth.
Step 05
Search term control
Weekly negatives, placement exclusions and asset reviews.
Step 06
Profit-led bidding
Bid strategies set against real profit targets, reviewed weekly.
The playbook
The Google campaigns we run
Shopping & PMax
Product listings with images and prices across Search, Shopping, YouTube and Discover.
- Feed titles and attributes optimised
- Asset groups by category
- Brand exclusions
Search
Text ads for high-intent keywords, brand protection and competitor terms.
- Tight keyword themes
- RSA testing
- Negative keyword lists
YouTube & Demand Gen
Video and image ads that build demand and feed Shopping.
- Shorts and in-feed
- Customer-list targeting
- Remarketing viewers
What we measure
The numbers that decide success.
Every report is built around these, not likes or impressions.
Return on ad spend
Revenue generated for every pound or rupee spent on ads.
Cost per acquisition
What it costs to win one new order or lead.
Average order value
The average basket size; raising it makes every click worth more.
Marketing efficiency ratio
Total revenue divided by total ad spend, across every channel.
What’s included
Everything in the service.
Best for these niches
Tools and platforms
The work in practice
See how it’s built.
A walkthrough of a real Google Ads setup, with client data redacted.
FAQs
Straight answers to the questions store owners ask now.
Answers about this service. For contracts, reporting, tracking and the bigger 2026 challenges, see the full FAQ page.
Looking for more answers?
Contracts, ownership, reporting and the big 2026 challenges are all on the FAQ page.
Visit the FAQ pageOften, yes, but only with a clean feed, brand exclusions and clear conversion goals.
Yes. Feed and policy issues are usually the first thing we fix.
Always. The account, data and tracking stay in your name.
Yes, usually mirrored from Google at a lower cost per click.
Shopping campaigns usually stabilise within 4–6 weeks.
We add brand exclusions, run brand search separately, and judge PMax only on non-brand revenue, so you see real new growth.
Shopping and PMax still appear prominently. We lean on product feeds, strong titles and images, and keep text ads for high-intent terms.
Ready to grow your store?
Book a 30-minute call. We’ll look at your Google Ads setup together, and you’ll leave with three things to fix first.
Schedule a Call