FAQ
Quick answers to the most common questions about how the team works, what the plans cover and how engagements run from discovery through to scale.
Most Common
Questions
Common questions from founders and marketing leaders before starting a paid media engagement with the studio are answered on this page in detail.
Engagements run month to month with a paid media and social audit before anything goes live. Reporting is shared weekly and tied to pipeline and revenue. Services covered include ads management on Google, META, TikTok, LinkedIn plus full social media management with content, community and creator work, all built into the cadence. Most brands start with a single channel, then scale into a paid and organic mix that matches their growth stage. No long lock in contracts and full transparency from start to finish here.
Pricing depends on the plan, the channels active and the volume of creative needed each month. The Starter Plan covers a single paid channel with weekly reporting. Growth Plan covers two channels with creative production and CRO recommendations. Enterprise Plan covers full paid mix, B2B campaigns, account based work and senior strategy time. Every plan includes Waqas as the lead strategist with a small senior team for execution. Brand fit is assessed on the discovery call before any plan is recommended for the engagement going forward.
Brands working with the studio sit in the medium to large bracket, with monthly ad spend that supports a real testing budget. Industries covered include B2B SaaS, ecommerce, education, professional services and DTC. The work suits founders and marketing leaders who treat marketing as a revenue lever and want a senior partner with skin in the game on results. If the brand is earlier stage, the team will share a list of trusted partners who suit that stage better than this studio at this point in the growth journey.
Reporting is shared every week with a clear summary, the channel level numbers and the next set of tests planned. The cadence works for founders, CMOs and marketing directors who answer to a board or a CFO. Numbers tied to pipeline and revenue, never just impressions, clicks or vanity metrics that hide what is actually working. Every report includes a written commentary so the marketing lead can take it straight into a leadership review with confidence in what is being claimed and the reasoning behind every recommendation made.
The first step is a thirty minute discovery call. Walk through the current funnel, ad accounts, channel mix and growth targets. No pitch, just a clear next step. After the call, the team sends a short brief covering current state, opportunity and a recommended starting plan. If there is a fit, a paid media audit is scheduled within seven days and execution begins inside two weeks once the audit findings are signed off. The whole process is built around clarity and speed, not endless calls, lengthy proposals or pressure to commit.
Yes. Engagements are month to month with no lock in contract. Notice is thirty days. The aim is for the brand to keep control and for the studio to keep pressure on results. If the work is not landing, both sides should be able to move on without a fight. Most clients stay because performance compounds and reporting is straight forward. The number of brands that have stayed for more than two years is a quiet point of pride for the team and a useful signal for prospects sitting on the fence about a starting plan today.
Yes. The team works across UK, USA, EU, Australia and Pakistan time zones. Most communication runs through a shared Slack workspace with email for formal documents and weekly reporting calls scheduled in your time zone. Creative reviews happen on Loom or in scheduled working sessions when needed. Travel for in person workshops is available for Enterprise Plan clients on request, with location and timing agreed up front. The aim is for the engagement to feel embedded in the brand marketing function, not external supplier on retainer.
No. Marketing always carries risk and outcomes depend on product, market, offer and many factors outside the control of the studio. What is guaranteed is the discipline of the process, the quality of the reporting and the senior attention on the account. Most brands see meaningful changes inside the first ninety days when product market fit is in place. If product market fit is shaky, the team will say so on the discovery call. The aim is honest work, not promises that cannot be kept under any reasonable performance gate.
Performance is judged on revenue and pipeline contribution, not on impressions or clicks. KPIs are agreed up front during the audit phase and reviewed every quarter. Common metrics include cost per acquisition, return on ad spend, marketing qualified leads, sales qualified leads and pipeline created. The reporting cadence makes sure every conversation about performance is grounded in numbers that the CFO would also recognise as material to the business and the wider growth plan over the next twelve to twenty four months.
The team is small and senior on purpose. Waqas leads strategy and channels. A senior paid media specialist runs day to day execution. A creative producer handles creative production. An analytics lead owns reporting and attribution. The brand always knows who is doing the work. There is no junior account manager between the brand and the people running the campaigns. This structure means the work moves fast, decisions are made quickly and accountability sits with people who actually run the campaigns each and every week.
Have a question that is not covered above?
Send any question on WhatsApp or by email and the team will reply within twenty four hours during working days, with a clear next step from there.